Lancers Rosé is a rosé wine, produced from the best grape varieties. It is a very versatile wine, appreciated all over the world and eaten preferably fresh.
Visit Henry Behar, American Armenian origin, José Maria da Fonseca, before the end of the war, and its proposal to launch a rose wine in the United States, was the big turning point of the company's business from 1944.
The Vintage Wines, Henry Behar created with three partners and would later sell to Heublein, quickly covered the North American market reaching in the mid-60s sales of nearly half a million Lancers boxes and a million boxes in the late 70s.
The agreement between Port Antonio Soares Franco and Henry Behar, the Lancers would present a unique and distinctive image, with the bottle still the subject of worship in the United States.
Identified a nice product, unpretentious, with an easily readable name, adapted from the painting "Las Lanzas" the Spanish painter Velasquez, who Behar is confessed admirer, versatile with any kind of food, and the scope of the new generations of consumers US Americans, thus presenting all the requirements necessary for the massification of consumption.
Today, the Lancers remains a case study of success, given its international profile, being one of the best-selling Portuguese wines in the world, especially in USA, Italy, Spain and Portugal.
red and tropical fruits.
Nice, thin, light and slightly sweet.
It should be served chilled at a temperature of 10ºC, with Mexican food, salads, chicken and Italian dishes.